EP 29

The Yeti Cooler Conversion Optimization Ideas

13 Sep 2022

In this episode you’ll learn:

  • How to increase conversion rate with a context driven image gallery
  • How to leverage UGC to increase conversion rate (1 CRO idea + 3 iterations)
  • Rishi’s copywriting technique when it comes to positioning against competitors
  • How to make different sales pitches for different product variants

And a lot more


Product page analyzed: https://www.yeti.com/coolers/soft-coolers/hopper-flip/18010110002.html

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

Free Bonus Content

  • Lorenzo and Rishi’s CRO ideas documents
  • 1 Bonus idea about The Yeti Cooler that is not shared in the episode
  • The reviews mining doc that Lorenzo shares on the show

Download The FREE Bonus Content