EP 29

The Yeti Cooler Conversion Optimization Ideas

13 Sep 2022

In this episode you’ll learn:

  • How to increase conversion rate with a context driven image gallery
  • How to leverage UGC to increase conversion rate (1 CRO idea + 3 iterations)
  • Rishi’s copywriting technique when it comes to positioning against competitors
  • How to make different sales pitches for different product variants

And a lot more

Links:

Product page analyzed: https://www.yeti.com/coolers/soft-coolers/hopper-flip/18010110002.html

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

Free Bonus Content

  • Lorenzo and Rishi’s CRO ideas documents
  • 1 Bonus idea about The Yeti Cooler that is not shared in the episode
  • The reviews mining doc that Lorenzo shares on the show

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We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.

https://go.oncehub.com/RishiRawat

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