In this episode you’ll learn:
- How to increase conversion rate with a context driven image gallery
- How to leverage UGC to increase conversion rate (1 CRO idea + 3 iterations)
- Rishi’s copywriting technique when it comes to positioning against competitors
- How to make different sales pitches for different product variants
And a lot more
Links:
Product page analyzed: https://www.yeti.com/coolers/soft-coolers/hopper-flip/18010110002.html
Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/
Rishi Rawat’s page: https://www.frictionless-commerce.com/
Free Bonus Content
- Lorenzo and Rishi’s CRO ideas documents
- 1 Bonus idea about The Yeti Cooler that is not shared in the episode
- The reviews mining doc that Lorenzo shares on the show