EP 33

Solawave Conversion Optimization Ideas

24 Oct 2022

Here are the highlights of the episode:

  • Rishi will walk you through his copy explaining why he wrote each sentence (almost word by word)
  • Rishi will share his process for writing copy. From an empty Google Doc to 4 different copy directions
  • Lorenzo shares 10 pieces of Voice of the customer he gathered from Reddit, customer reviews and Youtube and what these insights uncover
  • How to apply some of the Voice of the customer insights to increase conversions.

And a lot more

Links:

Product page analysed: https://www.solawave.uk/products/microcurrent-red-light-therapy-facial-wand-kit-with-conductive-serum

Active participation episode: https://www.youtube.com/watch?v=N_Ox1RKhQyk&t=3s

Active participation applied to Kylie Jenner’s website: https://www.youtube.com/watch?v=s7aAd89MIn8

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

Free Bonus Content

  • Lorenzo and Rishi’s CRO ideas documents
  • 1 Bonus idea about Solawave that is not shared in the episode

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We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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Here’s my calendar. Please click on the link and book a time to get your free strategy session.

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