Here are the highlights of the episode:
- Rishi will walk you through his copy explaining why he wrote each sentence (almost word by word)
- Rishi will share his process for writing copy. From an empty Google Doc to 4 different copy directions
- Lorenzo shares 10 pieces of Voice of the customer he gathered from Reddit, customer reviews and Youtube and what these insights uncover
- How to apply some of the Voice of the customer insights to increase conversions.
And a lot more
Links:
Product page analysed: https://www.solawave.uk/products/microcurrent-red-light-therapy-facial-wand-kit-with-conductive-serum
Active participation episode: https://www.youtube.com/watch?v=N_Ox1RKhQyk&t=3s
Active participation applied to Kylie Jenner’s website: https://www.youtube.com/watch?v=s7aAd89MIn8
Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/
Rishi Rawat’s page: https://www.frictionless-commerce.com/
Free Bonus Content
- Lorenzo and Rishi’s CRO ideas documents
- 1 Bonus idea about Solawave that is not shared in the episode