EP 42

CRO Ideas For SodaStream

27 Jan 2023

In this week’s episode we talk about these ideas:

  • A technique to make a product look like a no brainer in the eyes of the customer
  • How to Improve the UX of “Build your own bundle”
  • Rishi’s concept of idea fragments: idea generation on steroids
  • How to use nudges to show the sales pitch to users

And a lot more.


Product page analysed: https://sodastream.com/products/terra

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri

Follow Lorenzo on Twitter: https://twitter.com/lorenzocarreri

Rishi Rawat’s page: https://www.frictionless-commerce.com

Follow Rishi on Twitter: https://twitter.com/BetterRetail

Free Bonus Content

  • Rishi’s document
  • Lorenzo’s document, 1 bonus idea and the reviews mining analysis

Download The Documents