EP 34

Snow Conversion Optimization Ideas

31 Oct 2022

In this week’s episode you’ll learn 2 things:

  • How Rishi constructs a sales pitch. And what his process to make it better looks like from Version 1 to Version 3.
  • How Lorenzo analysis Voice of the Customer data (Reddit, reviews & keyword research) to discover customer insights and come up with CRO ideas

And a lot more


Product page analysed: https://www.trysnow.com/products/teeth-whitening-kit

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

Free Bonus Content

  • Lorenzo’s VoC document
  • Rishi’s product description re-write

Download the FREE Bonus

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.


We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

Please consider joining our weekly newsletter where we share practical conversion ideas with clear instructions.