EP 35

iRobot Roomba Conversion Optimization Ideas

08 Nov 2022

In this week’s episode we share 4 ideas:

  • How Roomba should focus on constructing a sales pitch against the real competitor
  • How they should increase visibility of the content that helps people convert
  • How they should increase visibility of the most popular benefits that people received from the product
  • How they should show off the product in action

And a lot more

Links:

Product page analysed: https://www.irobot.com/en_US/wi-fi–connected-roomba-j7plus-self-emptying-robot-vacuum/J755020.html

Lorenzo interviews Rishi about Active Participation: https://youtu.be/N_Ox1RKhQyk

How to apply Active Participation on Kylie Cosmetics: https://youtu.be/s7aAd89MIn8

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri

Follow Lorenzo on Twitter: https://twitter.com/lorenzocarreri

Rishi Rawat’s page: https://www.frictionless-commerce.com

Follow Rishi on Twitter: https://twitter.com/BetterRetail


Free Bonus Content

  • Lorenzo and Rishi’s ideas doc
  • 1 Bonus idea about iRobot Roomba that is not shared in the episode
  • Lorenzo’s reviews mining analysis

Download the FREE bonus