In this week’s episode we share 4 ideas:
- How Roomba should focus on constructing a sales pitch against the real competitor
- How they should increase visibility of the content that helps people convert
- How they should increase visibility of the most popular benefits that people received from the product
- How they should show off the product in action
And a lot more
Links:
Product page analysed: https://www.irobot.com/en_US/wi-fi–connected-roomba-j7plus-self-emptying-robot-vacuum/J755020.html
Lorenzo interviews Rishi about Active Participation: https://youtu.be/N_Ox1RKhQyk
How to apply Active Participation on Kylie Cosmetics: https://youtu.be/s7aAd89MIn8
Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri
Follow Lorenzo on Twitter: https://twitter.com/lorenzocarreri
Rishi Rawat’s page: https://www.frictionless-commerce.com
Follow Rishi on Twitter: https://twitter.com/BetterRetail
Free Bonus Content
- Lorenzo and Rishi’s ideas doc
- 1 Bonus idea about iRobot Roomba that is not shared in the episode
- Lorenzo’s reviews mining analysis
