EP 12

Kettle & Fire Conversion Optimization Ideas

18 Apr 2022

In this episode you’ll learn:

  • How Kettle & Fire can “steal” an idea from Dollar Shave Club to make it easier for the user to select the right frequency of purchase for the subscription option
  • A conversion tactic that personalizes the sales pitch
  • The power of showing contextual reviews
  • Lorenzo’s process to increase subscriptions and reduce cancellations

And a lot more.


Product page analyzed: https://www.kettleandfire.com/products/grass-fed-beef-bone-broth

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.


We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

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