In this episode you’ll learn:
- How Kettle & Fire can “steal” an idea from Dollar Shave Club to make it easier for the user to select the right frequency of purchase for the subscription option
- A conversion tactic that personalizes the sales pitch
- The power of showing contextual reviews
- Lorenzo’s process to increase subscriptions and reduce cancellations
And a lot more.
Links:
Product page analyzed: https://www.kettleandfire.com/products/grass-fed-beef-bone-broth
Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/
Rishi Rawat’s page: https://www.frictionless-commerce.com/