EP 12

Kettle & Fire Conversion Optimization Ideas

18 Apr 2022

In this episode you’ll learn:

  • How Kettle & Fire can “steal” an idea from Dollar Shave Club to make it easier for the user to select the right frequency of purchase for the subscription option
  • A conversion tactic that personalizes the sales pitch
  • The power of showing contextual reviews
  • Lorenzo’s process to increase subscriptions and reduce cancellations

And a lot more.


Product page analyzed: https://www.kettleandfire.com/products/grass-fed-beef-bone-broth

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/