EP 12

Kettle & Fire Conversion Optimization Ideas

18 Apr 2022

In this episode you’ll learn:

  • How Kettle & Fire can “steal” an idea from Dollar Shave Club to make it easier for the user to select the right frequency of purchase for the subscription option
  • A conversion tactic that personalizes the sales pitch
  • The power of showing contextual reviews
  • Lorenzo’s process to increase subscriptions and reduce cancellations

And a lot more.

Links:

Product page analyzed: https://www.kettleandfire.com/products/grass-fed-beef-bone-broth

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/


We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.

https://go.oncehub.com/RishiRawat

We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

Please consider joining our weekly newsletter where we share practical conversion ideas with clear instructions.