EP 32

Geeking out on CRO ideation process with Johann Van Tonder

07 Oct 2022

In this episode you’ll learn:

  • How Johann discovered and got into CRO (very fascinating)
  • What the problem is with individual work for idea generation
  • The main issues with brainstorming ideas
  • The ultimate rabbit holes for idea generation: Peer review articles and scientific studies
  • AWA Digital’s methodology for coming up with CRO ideas (with an example)

And a lot more


Follow Johann on Twitter: https://twitter.com/itsme_jvt

Johann’s deep dive on coming up with CRO ideas: https://www.awa-digital.com/blog/cro-brainstorming-generating-a-b-test-ideas/

Johann’s Experimentation agency: https://awa-digital.com/

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/