In this episode you’ll learn:
- How Johann discovered and got into CRO (very fascinating)
- What the problem is with individual work for idea generation
- The main issues with brainstorming ideas
- The ultimate rabbit holes for idea generation: Peer review articles and scientific studies
- AWA Digital’s methodology for coming up with CRO ideas (with an example)
And a lot more
Links:
Follow Johann on Twitter: https://twitter.com/itsme_jvt
Johann’s deep dive on coming up with CRO ideas: https://www.awa-digital.com/blog/cro-brainstorming-generating-a-b-test-ideas/
Johann’s Experimentation agency: https://awa-digital.com/
Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/
Rishi Rawat’s page: https://www.frictionless-commerce.com/