EP 28

Honest Conversion Optimization Ideas

22 Aug 2022

In this episode you’ll learn:

  • How to reduce cognitive overload when having lots of product variants (we show you not 1, not 2, not 3, but 4 iteration design ideas!)
  • Have you found a conversion driver that your customers care about? Time to double down on it. We show you how.
  • Rishi’s behind the scene process of creating a sales pitch from scratch (don’t think he’s ever shown this to anybody before)

And a lot more


Product page analyzed: https://www.honest.com/baby-products/honest-diapers/baby-diapers.html

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

Free Bonus Content

  • Lorenzo and Rishi’s CRO ideas documents
  • 1 Bonus idea about Honest that is not shared in the episode
  • The reviews mining doc that Lorenzo shares on the show

Download the FREE bonus content