EP 39

Glossier Conversion Optimization Ideas

28 Dec 2022

In this week’s episode we cover 3 things:

  • How keyword research can give you insights about the customer decision making process
  • Rishi’s demonstration of expertise technique used in copy
  • 1 creative CRO idea to “force” people to read the sales pitch

And a lot more


Product page analysed: https://www.glossier.com/products/boy-brow

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri

Follow Lorenzo on Twitter: https://twitter.com/lorenzocarreri

Rishi Rawat’s page: https://www.frictionless-commerce.com

Follow Rishi on Twitter: https://twitter.com/BetterRetail

Free Bonus Content

  • Rishi’s CRO ideas doc
  • Lorenzo’s Glossier’s keyword research doc

Download the FREE Bonus

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