In this week’s episode we cover 3 things:
- How keyword research can give you insights about the customer decision making process
- Rishi’s demonstration of expertise technique used in copy
- 1 creative CRO idea to “force” people to read the sales pitch
And a lot more
Links:
Product page analysed: https://www.glossier.com/products/boy-brow
Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri
Follow Lorenzo on Twitter: https://twitter.com/lorenzocarreri
Rishi Rawat’s page: https://www.frictionless-commerce.com
Follow Rishi on Twitter: https://twitter.com/BetterRetail
Free Bonus Content
- Rishi’s CRO ideas doc
- Lorenzo’s Glossier’s keyword research doc