EP 39

Glossier Conversion Optimization Ideas

28 Dec 2022

In this week’s episode we cover 3 things:

  • How keyword research can give you insights about the customer decision making process
  • Rishi’s demonstration of expertise technique used in copy
  • 1 creative CRO idea to “force” people to read the sales pitch

And a lot more

Links:

Product page analysed: https://www.glossier.com/products/boy-brow

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri

Follow Lorenzo on Twitter: https://twitter.com/lorenzocarreri

Rishi Rawat’s page: https://www.frictionless-commerce.com

Follow Rishi on Twitter: https://twitter.com/BetterRetail

Free Bonus Content

  • Rishi’s CRO ideas doc
  • Lorenzo’s Glossier’s keyword research doc

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We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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