EP 8

BeardBrand.com Conversion Optimization Ideas

21 Mar 2022

In this episode you’ll learn:

  • How Deconstruction can lead to small but important insights that collectively add up to a lot.
  • How to make guesses about the psychology of our page visitors.
  • How reviews mining can lead to surprising insights. For example, one insight Lorenzo picked up in his analysis is that women loved BeardBrand.

And a lot more.


Product page analyzed: https://www.beardbrand.com/products/beard-oil

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/