EP 7

OnePeloton.com Conversion Optimization Ideas

14 Mar 2022

In this episode you’ll learn:

  • How to frame questions for the client to better understand their business model beyond just what’s shown on the page. That knowledge can really help with our A/B testing plan. Lorenzo believes, rightly so, that CRO is much more than improving conversion rates, CRO is business optimization.
  • How to develop Selling Angles based on assumptions we make about why people are buying this product.
  • How to use reviews mining to identify the key anxiety buyers feel.

And a lot more.


Product page analyzed: https://www.onepeloton.com/bike

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.


We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

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