In this episode you’ll learn:

• How to frame questions for the client to better understand their business model beyond just what’s shown on the page. That knowledge can really help with our A/B testing plan. Lorenzo believes, rightly so, that CRO is much more than improving conversion rates, CRO is business optimization.
• How to develop Selling Angles based on assumptions we make about why people are buying this product.
• How to use reviews mining to identify the key anxiety buyers feel.

And a lot more.

Links:

Product page analyzed: https://www.onepeloton.com/bike

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/