EP 5

CrossNetGame.com Conversion Optimization Ideas

21 Feb 2022

In episode 5 you’ll learn:

  • How Rishi comes up with customer questions without doing user research.
  • How Lorenzo comes up with a totally different set of questions via his reviews mining process.
  • We talk about Picture Stories, a topic covered in each of the last four episodes.
  • In reviews mining, we cover “For which occasion”, “Persona” “Benefits” and more!
  • In this special episode, we also discuss conversion ideas outside the site. Hint: QR codes.

And a lot more.


Product page analyzed: https://www.crossnetgame.com/products/crossnet

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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