EP 3

Truff.com Conversion Optimization Ideas

20 Jan 2022

In this third episode you will learn:

  • How Truff.com can increase conversion with new product images based on customer research insights.
  • How Truff.com can increase the perceived value of their product to justify a higher price point compared to competitors.
  • How to craft a long-form sales pitch without making the page longer.
  • How to use words to create a movie in the mind of the users with the goal to increase motivation and conversions.
  • How Truff.com can increase LTV and repurchase rate.

And a lot more.


This is the page we discussed in this episode: https://www.truff.com/products/truff?variant=2546396397600

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.


We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

Please consider joining our weekly newsletter where we share practical conversion ideas with clear instructions.