EP 3

Truff.com Conversion Optimization Ideas

20 Jan 2022

In this third episode you will learn:

  • How Truff.com can increase conversion with new product images based on customer research insights.
  • How Truff.com can increase the perceived value of their product to justify a higher price point compared to competitors.
  • How to craft a long-form sales pitch without making the page longer.
  • How to use words to create a movie in the mind of the users with the goal to increase motivation and conversions.
  • How Truff.com can increase LTV and repurchase rate.

And a lot more.


This is the page we discussed in this episode: https://www.truff.com/products/truff?variant=2546396397600

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/