EP 23

KitchenAid Conversion Optimization Ideas

27 Jun 2022

In this episode you’ll learn:

  • How to make sure the user never misses a persuasive video
  • How to improve a video pitch with data
  • How to convert users who are not familiar with KitchenAid
  • How to convert people who already have a similar product (Plus an iteration to take this conversion idea to the next level)
  • How to improve an upsell conversion rate
  • An easy way to increase conversion rate: fix technical issues.

And a lot more.


Product page analyzed: https://www.kitchenaid.com/countertop-appliances/stand-mixers/tilt-head-stand-mixers/p.artisan-series-5-quart-tilt-head-stand-mixer.ksm150pser.html?

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/