EP 22

Magic Spoon Conversion Optimization Ideas

20 Jun 2022

In this episode you’ll learn:

  • Rishi’s clever solution to customer’s objection: “I don’t want to buy a 4 pack”
  • How to tackle “Us vs Them” comparison table in a more compelling way
  • How to use VoC to justify a higher price than competitors
  • Who Magic Spoon’s competitors really are

And a lot more.


Product page analyzed: https://magicspoon.com/products/variety-pack-cereal-case

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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It looks like our product story optimization program could work for you.

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