EP 21

Kylie Cosmetics Conversion Optimization Ideas

12 Jun 2022

Rishi invented one of the most powerful CRO methodologies for DTC brands: Active Participation.

And in this episode, Lorenzo will give you a practical step-by-step example of how to apply Active Participation on Kylie Cosmetics’ eCommerce. So they can increase conversion rate and sales.


Product page analyzed: https://kyliecosmetics.com/en-us/kylie-cosmetics/products/matte-liquid-lipstick-kc156.html

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

Link to the Active Participation episode: https://www.youtube.com/watch?v=N_Ox1RKhQyk

Link to the article about Active Participation: https://www.frictionless-commerce.com/blog/product-page-active-participation/


We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.


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