EP 20

Oral B Conversion Optimization Ideas

06 Jun 2022

In this episode you’ll learn:

  • Rishi’s first idea: Pitch the coupon code with a video
  • How to personalize the sales pitch at the user level
  • How to use a dramatic effect to reveal more value to the user
  • How to make each product images more compelling
  • How to turn an element from The Princess of the page to The Queen of the page

And a lot more.

Links:

Product page analyzed: https://oralb.com/en-us/products/electric-toothbrushes/io-series-9-electric-toothbrush/

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

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We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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