EP 20

Oral B Conversion Optimization Ideas

06 Jun 2022

In this episode you’ll learn:

  • Rishi’s first idea: Pitch the coupon code with a video
  • How to personalize the sales pitch at the user level
  • How to use a dramatic effect to reveal more value to the user
  • How to make each product images more compelling
  • How to turn an element from The Princess of the page to The Queen of the page

And a lot more.


Product page analyzed: https://oralb.com/en-us/products/electric-toothbrushes/io-series-9-electric-toothbrush/

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/