EP 18

AwayTravel.com Conversion Optimization Ideas

23 May 2022

In this episode you’ll learn:

  • Rishi’s #1 conversion idea: Show important information to more people. Conditionally
  • Rishi’s #2 conversion idea: Tell the users that they are checking out the best seller
  • How to transform a simple accordion into an accordion menu for 1 specific goal
  • Lorenzo’s #1: Introduce a product configurator to increase AOV (average order value)
  • A small, but clever way to let people see more product images

And a lot more.


Product page analyzed: https://www.awaytravel.com/suitcases/bigger-carry-on?color=sand

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.


We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

Please consider joining our weekly newsletter where we share practical conversion ideas with clear instructions.