EP 17

Olipop.com Conversion Optimization Ideas

16 May 2022

In this episode you’ll learn:

  • Rishi’s #1 idea on how to persuade 1st-time buyers to try Olipop
  • A clever way to motivate people to read reviews
  • Lorenzo’s rant about the CRO industry
  • How to get people excited about tasting Olipop
  • Olipop vs high sugar soda brands: how to win the mind of the user

And a lot more.


Product page analyzed: https://drinkolipop.com/products/strawberry-vanilla

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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It looks like our product story optimization program could work for you.

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