In this episode you’ll learn:
- How to Dramatize a product’s results and make them 10x more powerful
- How to use before & after, and what happens when you stop using!
- A different approach for getting a before and after impact
- How to draw people’s attention back to a core detail when people completely miss it
- How to steal messaging ideas from competitors (100% legal)
- How to help shoppers struggling to make a selection.
And a lot more.
Product page analyzed: https://zestypaws.com/collections/dogs/products/allergy-immune-soft-chews-for-dogs
Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/
Rishi Rawat’s page: https://www.frictionless-commerce.com/