EP 16

ZestyPaws.com Conversion Optimization Ideas

12 May 2022

In this episode you’ll learn:

  • How to Dramatize a product’s results and make them 10x more powerful
  • How to use before & after, and what happens when you stop using!
  • A different approach for getting a before and after impact
  • How to draw people’s attention back to a core detail when people completely miss it
  • How to steal messaging ideas from competitors (100% legal)
  • How to help shoppers struggling to make a selection.

And a lot more.


Product page analyzed: https://zestypaws.com/collections/dogs/products/allergy-immune-soft-chews-for-dogs

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/