EP 16

ZestyPaws.com Conversion Optimization Ideas

12 May 2022

In this episode you’ll learn:

  • How to Dramatize a product’s results and make them 10x more powerful
  • How to use before & after, and what happens when you stop using!
  • A different approach for getting a before and after impact
  • How to draw people’s attention back to a core detail when people completely miss it
  • How to steal messaging ideas from competitors (100% legal)
  • How to help shoppers struggling to make a selection.

And a lot more.


Product page analyzed: https://zestypaws.com/collections/dogs/products/allergy-immune-soft-chews-for-dogs

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.


We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

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