EP 16

ZestyPaws.com Conversion Optimization Ideas

12 May 2022

In this episode you’ll learn:

  • How to Dramatize a product’s results and make them 10x more powerful
  • How to use before & after, and what happens when you stop using!
  • A different approach for getting a before and after impact
  • How to draw people’s attention back to a core detail when people completely miss it
  • How to steal messaging ideas from competitors (100% legal)
  • How to help shoppers struggling to make a selection.

And a lot more.

Links:

Product page analyzed: https://zestypaws.com/collections/dogs/products/allergy-immune-soft-chews-for-dogs

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/


We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.

https://go.oncehub.com/RishiRawat

We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

Please consider joining our weekly newsletter where we share practical conversion ideas with clear instructions.