EP 14

FoodSpring.com Conversion Optimization Ideas

02 May 2022

In this episode you’ll learn:

  • How to set up conversion research tools to understand the impact of hidden elements
  • How to enhance a product attribute using more clever images
  • Rishi re-writes part of the product page copy and explains his process
  • How to think about optimizing their PDP
  • A very clever (and simple) way to make users see more product images

And a lot more.


Product page analyzed: https://www.foodspring.co.uk/whey-protein

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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It looks like our product story optimization program could work for you.

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