EP 13

BrilliantEarth.com Conversion Optimization Ideas

25 Apr 2022

In this episode you’ll learn:

  • How to find conversion drop-offs for all Brilliant Earth funnels
  • How to increase the impact of product benefits on conversions
  • How to increase user engagement with storytelling
  • How to identify your most important conversion trigger points. And what to do with that info.
  • How to identify shoppers who are feeling anxiety

And a lot more.

Links:

Product page analyzed: https://www.brilliantearth.com/Four-Prong-Petite-Comfort-Fit-Ring-Gold-BE1199-1325452/

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com


We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.

https://go.oncehub.com/RishiRawat

We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

Please consider joining our weekly newsletter where we share practical conversion ideas with clear instructions.