EP 13

BrilliantEarth.com Conversion Optimization Ideas

25 Apr 2022

In this episode you’ll learn:

  • How to find conversion drop-offs for all Brilliant Earth funnels
  • How to increase the impact of product benefits on conversions
  • How to increase user engagement with storytelling
  • How to identify your most important conversion trigger points. And what to do with that info.
  • How to identify shoppers who are feeling anxiety

And a lot more.


Product page analyzed: https://www.brilliantearth.com/Four-Prong-Petite-Comfort-Fit-Ring-Gold-BE1199-1325452/

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com