EP 10

Casper.com Conversion Optimization Ideas

29 Mar 2022

In this episode you’ll learn:

  • How to prioritize what to focus on
  • How to use reviews mining to identify ideas for product images!
  • A clever idea to show contextual review at a very important location
  • The importance of discovering conversion catalysts when optimizing an eCommerce

And a lot more.

Product page analyzed: https://casper.com/mattresses/casper-original

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri

Rishi Rawat’s page: https://www.frictionless-commerce.com/

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We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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https://go.oncehub.com/RishiRawat

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