Bryan Eisenberg doesn’t know the impact he’s had on Rishi Rawat’s professional life.

Rishi still remembers the cold morning when he met him for breakfast on December 7th, 2009.

Bryan is a bestselling author. Has co-authored the New York Times, Wall Street Journal, Business Week, and Amazon bestselling books, “Call to Action“(2005), “Waiting for Your Cat to Bark” (2006) and “Always Be Testing“(2008), “Buyer Legends: The Executive Storyteller’s Guide” (2014). His latest book is “Be Like Amazon: Even A Lemonade Stand Can Do It (2017).

If you want to deeply understand the inner mechanics of conversion optimization you need to listen to this episode.

Links:

If you are on Twitter you can follow Bryan here: https://twitter.com/TheGrok

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/