EP 30

Alpha Paw Conversion Optimization Ideas

21 Sep 2022

In this episode you’ll learn:

  • How to collect visitors data about who they are and what job they are trying to get done, so you can tailor the sales pitch to them
  • How to convince the buyer that the product is a good investment (2 clever copywriting approaches)
  • How to help users discover more content on the PDP by making them scroll more
  • Dog ramps compete against other products in different categories. We’ll share an idea on how to pitch against them

And a lot more


Product page analyzed: https://www.alphapaw.com/products/pawramp/

Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/

Rishi Rawat’s page: https://www.frictionless-commerce.com/

Free Bonus Content

  • Lorenzo and Rishi’s CRO ideas documents
  • The reviews mining doc that Lorenzo shares on the show

Download the FREE bonus content