In this episode you’ll learn:
- How to collect visitors data about who they are and what job they are trying to get done, so you can tailor the sales pitch to them
- How to convince the buyer that the product is a good investment (2 clever copywriting approaches)
- How to help users discover more content on the PDP by making them scroll more
- Dog ramps compete against other products in different categories. We’ll share an idea on how to pitch against them
And a lot more
Links:
Product page analyzed: https://www.alphapaw.com/products/pawramp/
Lorenzo Carreri’s LinkedIn: https://www.linkedin.com/in/lorenzocarreri/
Rishi Rawat’s page: https://www.frictionless-commerce.com/
Free Bonus Content
- Lorenzo and Rishi’s CRO ideas documents
- The reviews mining doc that Lorenzo shares on the show