Special Episode

A Discussion About Active Participation

27 Apr 2022

Active Participation is probably the most important eCommerce concept Rishi has worked on.

Lorenzo was probably the first person to understand its implication.

So it was real honor (and a lot of fun) to have him interview Rishi about it.

There are six different ways in which you can use Active Participation and they are described in this article: https://www.frictionless-commerce.com/blog/product-page-active-participation/