Special Episode

A Discussion About Active Participation

27 Apr 2022

Active Participation is probably the most important eCommerce concept Rishi has worked on.

Lorenzo was probably the first person to understand its implication.

So it was real honor (and a lot of fun) to have him interview Rishi about it.

There are six different ways in which you can use Active Participation and they are described in this article: https://www.frictionless-commerce.com/blog/product-page-active-participation/

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

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