Every week we analyze a successful DTC brand and share golden nuggets on how to increase their conversion rate

  • We give you practical and actionable CRO ideas (no fluff) on how to increase conversion rate
  • With reviews mining analysis, we show you how to uncover the real reasons why customers buy and what stops them from buying
  • We share conversion ideas and tactics you have never seen anywhere else. So you can steal them and use them for your own brand or clients


*In the email, we also share bonus content that we don’t cover in the video episodes. All for FREE and 100% actionable.

Want to watch an episode on Youtube instead? Go To the Youtube Channel

See all Episodes

See all Episodes

“Lorenzo and Rishi have put together a show of immeasurable value. Understanding How Shoppers Think highlights the importance of Conversion Rate Optimization (CRO) to a level you have not experienced before. They will surprise you every week with new ideas and suggestions. Good content is rare. Great content is a unicorn, and that’s exactly what you are getting.”

“Gentlemen, really enjoying this series! Appreciate all the time, hard work and energy you both are putting into this. Truly evident how passionate you guys are in this field. Learning so much and continuing share your knowledge with teammates. Please continue creating, looking forward to future episodes! Thank you!”

We care deeply about doing work that drives bottom-line impact. The goal is to produce a 20% lift in 90 days. In order to get a statistical winner, the bestseller needs to be doing a certain volume in sales. Otherwise, we just can't be confident about the results.

We've found $400,000 in bestseller sales or $1.8 million in annual sales, is ideal for us to exceed our return on investment goals.

We might be a right fit!

It looks like our product story optimization program could work for you.

Here’s my calendar. Please click on the link and book a time to get your free strategy session.


We might not be the best fit right now.

We have your details and will contact you if our client criteria changes.

Please consider joining our weekly newsletter where we share practical conversion ideas with clear instructions.